Insights

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  From Idea to Intellectual Property – Season 3 Episode 5: IP as a Cultural Shield? Protecting Traditional Knowledge and Expression

  Traditional cultural expressions and knowledge are invaluable assets to their communities, but often don’t fit into protections typically afforded by Western IP systems. This can leave important cultural treasure vulnerable to infringement and cultural appropriation. In this episode of From Idea to Intellectual Property, we explore the IP of indigenous knowledge and cultural expression, and […]
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  From Idea to Intellectual Property – Season 3 Episode 4: Duped: Fakes, Frauds and IP Battles

  One of the most costly trade mark infringements that commercial businesses face is the “dupe”, “fake” or “fraud” – duplicate, false or fraudulent products intent on poaching consumers at a lower price point (and often poorer quality).   In this episode of From Idea to Intellectual Property, we assess the recent dupe explosion, brought on by […]
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  From Idea to Intellectual Property – Season 3 Episode 3: Ideas Saving the Planet: Supercharging Next-Gen Lithium-Ion Batteries

  How will the next generation of lithium-ion batteries reshape the future of sustainable energy? Lithium-ion batteries are the powerhouse behind electric vehicles (EVs), and as EVs become more popular, so does the need for better, longer-lasting batteries. After all, no one wants their road trip cut short because they ran out of charge halfway to […]
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  From Idea to Intellectual Property – Season 3 Episode 2: Faking it: Navigating intellectual property in a deep fake world

  How are you feeling about your reliance on technology, with all the news about AI, cyber-breaches and online scams?   In this episode of From Idea To Intellectual Property, we plunge into the depths of deep fake technology. We’ll get the official definition, find out just how deep fakes can be used for nefarious means, and […]
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  From Idea to Intellectual Property – Season 3 Episode 1: “If I told you, I would be giving you the keys to the enterprise”: Unpacking Trade Secrets

  When we think about intellectual property assets, trade secrets don’t typically make their way into the conversation, with more attention lent to well-recognised assets like patents and trade marks. However, a survey conducted by the USA’s National Science Foundation revealed that trade secrets ranked number one as the most valued of the IP suite. In […]
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  From Idea to Intellectual Property – Season 2 Episode 6: Why breaking into the Chinese market is big business

  When developing an IP strategy, considering which regions to acquire IP protection is a vital step in ensuring a product or invention is secure. China boasts a prominent and innovative IP market, and homes one of IPH’s largest offices.   In this episode of From Idea to Intellectual Property, host Lisa Leong is joined by Spruson […]
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  From Idea to Intellectual Property – Season 2 Episode 5: Is customer centred AI the way of the future?

  AI is a trending topic with no sign of slowing down, particularly when considering how it might influence the way we work both now and in the future. For many businesses, AI is not new, and is a tool that continues to be implemented to produce more efficient and streamlined work, for the benefit of […]
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  From Idea to Intellectual Property – Season 2 Episode 4: A Quantum computer in your pocket?

  Quantum computing has quickly entered the mainstream, becoming a ubiquitous term used by technologists and non-technologists alike. But is it just a fad or a technological revolution that could alter aspects of all our lives? In this episode of From Idea to Intellectual Property, Lisa Leong is joined by patent attorney Dr Simone Shu-Yen Lee […]
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  From Idea to Intellectual Property – Season 2 Episode 3: A woollen kayak? Crazy ideas saving the planet

  Shear Edge Managing Director Logan Williams recognised an issue in the oversaturation of waste in the wool and plastic industries. His solution resulted in the world’s first woollen kayak, made of fully recycled materials, alongside a number of sustainably produced products. In this episode AJ Park Principal Dr. Hannah French discusses the role of the […]
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  From Idea to Intellectual Property – Season 2 Episode 2: That will never catch on!

  “The internet? That will never catch on!” It’s been said before and will be said again, of the ideas that will change the world. What makes one idea fly and another flop and how does the patent system and IP process help and challenge inventors? In this episode Dr Francis Gurry, IPH Strategic Adviser, unpacks […]
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  From Idea to Intellectual Property – Season 2 Episode 1: “My therapist is a robot” and other Emotion AI realities

  Do you ever feel like your phone knows what you’re thinking? What if your computer could tell how you’re feeling? Or could a robot be your therapist? Emotion AI is an evolving technology, using algorithms to analyse how people feel through words, audio and video. From healthcare to chatbots to transportation, this episode unpacks the […]
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  From Idea to Intellectual Property – Season 1 Episode 6: Plant variety rights: how IP is giving Mother Nature a helping hand

  Plant breeding is often a time and resource-heavy activity, so it is important that breeders can achieve a return on their efforts. Plant variety rights (PVRs) or plant breeder’s rights (PBR) are a form of intellectual property that protects the work a breeder puts into developing a new plant variety. As climate change accelerates, plant […]
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  From Idea to Intellectual Property – Season 1 Episode 4: Femtech: Innovating for women’s health

  The rising consciousness of women’s health is accelerating female-focused innovation and investment. With many established companies already creating waves in the Femtech space, the untapped potential for innovation is huge. Spanning all areas that affect a woman’s physical and emotional wellbeing, Femtech start-ups are thinking big about IP. Unravelling the issues surrounding the right mix […]
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  From Idea to Intellectual Property – Season 1 Episode 3: Cleantech: The role of IP in building a sustainable future

  What comes to mind when you think of the biggest innovators in cleantech? Obvious examples are electric vehicles, solar batteries, and the use of hydrogen in heavy industrial processes like steel and cement, but this is only the beginning. Solving problems sustainably is a booming industry, and bringing these ideas into the wider world is […]
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  From Idea to Intellectual Property – Season 1 Episode 2: Synthetic Biology: Redesigning Organisms for Innovation

  Scientists commenced mapping the human genome in 1990, and while we’ve come a long way since then, we’re really only just starting out on the journey of using genetic material to solve problems in medicine, manufacturing and agriculture. However, as Griffith Hack Principal Karen Sinclair explains to host Lisa Leong, since mapping genetic material went […]
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  From Idea to Intellectual Property – Season 1 Episode 1: IP and Sport: A Winning Team

  In episode 1 of our inaugural podcast series, From Idea to Intellectual Property, World IP expert and IPH Strategic Advisor Dr Francis Gurry discusses the monetisation of sport, and explains how the sporting ecosystem, comprised of various rights including merchandising, trade marks,  branding, and broadcasting, relies on IP to ensure all parties receive an equitable share of revenue.