Australian SMEs who subscribe to Lawpath, Australia’s leading online legal platform, can now easily register trade marks direct from their online portal with Applied Marks, a leading Australian online automated trade mark registration platform.
The registration and protection of a business name, logo or tag line, is a critical step in both creating and protecting value for a new business. Adding Applied Marks’ online trade mark registration will provide Lawpath clients with the opportunity to create and protect new intellectual property assets.
Ben Lehman, Managing Director of Applied Marks, and Head of Digital Services at IPH Ltd, owner of Applied Marks, said the solution would seamlessly meet the needs and demands of Lawpath clients.
“SMEs want cost effective, smart and automated solutions and our platform delivers this for Lawpath clients.”
Dominic Woolrych, CEO of Lawpath said that the Applied Marks trade mark registrations is a natural fit alongside other registration and business creation services already provided by Lawpath.
“Our focus is to provide the right level of assistance for the task at hand – whether that is an automated online process or providing lawyers on demand.
“Trade mark registration lends itself well to this approach. Some of our typical clients will already be familiar with the process and simply need a fast, cost-effective way to create new assets. Other clients will appreciate the smarts and automation Applied Marks brings.”
Applied Marks trade mark registration is now available to Lawpath subscribers via the Lawpath client portal.